Make Your Brand More Clear, Clever and Creative

Clearly presenting the value of your business directly to your ideal audience is crucial to developing solid strategy.

This form will guide you through key questions to sharpen your message and strengthen your messaging.

Ask yourself:

1. What does my company do?

Describe your business in one clear and compelling sentence.

2. What is my story?

What inspired you to start this business? What key moments shaped your brand? What challenges have you overcome?

3. Who is my ideal customer?

Describe their demographics, behaviors, and pain points. Where do they spend time—both online and offline? What messaging resonates with them?

4. What problem does my company solve?

How does your product or service uniquely address this problem compared to competitors?

5. How do I make my customer's life better?

What transformation does your product or service create for your customer?

6. What is my process for following up with customers?

Do you use email, phone calls, or another method? How do you ensure continued engagement and satisfaction?

7. What feelings do customers currently associate with my brand?

What emotions do I want my brand to evoke?

8. What are my brand’s core values and mission?

What principles guide my business decisions and company culture? How does my mission reflect the impact I want to have on my customers and industry?

9. How do I differentiate myself from competitors?

What makes your brand unique and memorable?

10. What three words best describe my brand?

Select a few keywords that resonate with your brand’s personality and overall message.

Your information is private and won't be shared.

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April Uhlir provides design solutions to convey your message and assess your business objectively, offering insights to refine your brand and achieve your goals.