April Uhlir
Design
Featured
The term “brand” has been around a long time. It’s etymology goes back to the Old English verb ‘to burn’ and ‘to mark with a hot iron’ giving rise to the noun sense ‘a mark of ownership made by branding’ and eventually toward our modern usage. Tom Peters is credited with coining the term ‘personal branding.’
April Fool’s Day is a celebration of the silly, a reminder that humor keeps us human. But don’t be fooled, our society’s ability to laugh is a direct reflection of its wisdom. As Aristotle put it, “There’s a foolish corner in the mind of the wisest person.” The wisest and most compassionate among us have the best sense of humor. We can laugh, especially at ourselves. The greatest comedians aren’t just funny; they’re sharp, clever, and fearless in exposing uncomfortable truths. When those in charge have fragile egos and insecurities, no one is safe.