“Don't be afraid to make mistakes. Everyone has to start somewhere.” – James Hoffmann
“Success is not the result of the amount of time we put in at work, but the quality of time we put in.” — Arianna Huffington, Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder
“If the circus is coming to town and you paint a sign [branding] saying ‘Circus Coming to the Showground Saturday,’ that's advertising. If you put the sign on the back of an elephant and walk it into town, that's promotion. If the elephant walks through the mayor’s flower bed and the local newspaper writes a story about it, that’s publicity. If you get the mayor to laugh about it, that’s public relations. If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that’s sales. And if you planned the whole thing, that’s marketing.”
– Allan Dib, One Page Marketing Plan
“Everyone faces adversity.” – Ryan Holiday
Effortless by Greg McKeown
The Art of the Start 2.0 by Guy Kawasaki
Zero to One by Peter Thiel
Small Giants by Bo Burlingham
The Unfair Advantage by Ash Ali and Hasan Kubba
“If you tell too much too soon, you’ll overload them and they’ll give up. If you confuse them, they’ll ignore the message altogether.”
― Paco Underhill, Why We Buy: The Science of Shopping
“Creative work is not a selfish act or a bid for attention on the part of the actor. It's a gift to the world and every being in it. Don't cheat us of your contribution. Give us what you've got.” — Steven Pressfield, The War of Art